Tips for Sellers: Identify Your Target Buyer

by 55+ Active Adult Community -Founders' Ridge 01/12/2020

For those who want to enjoy a successful home selling experience, identifying your target buyer is key. Because if you understand why buyers may choose your residence over other available houses, you can promote your home to the right groups of buyers. And as a result, you may be better equipped than ever before to streamline the house selling journey.

Now, let's take a look at three tips to help you identify your target buyer so you can promote your house effectively and speed up the home selling process.

1. Consider the Buyer's Perspective

Think about why a buyer should choose your residence. Then, you can find ways to promote your house's features to the right groups of buyers.

Ultimately, a home listing can make a world of difference, particularly for those who want to engage and inform prospective buyers about a residence. If you analyze the buyer's perspective, you can craft your house listing accordingly.

For example, if your residence is located just minutes from top beaches, you may want to include this information in your home listing. On the other hand, if your home offers multiple bedrooms, you may want to include high-resolution photographs of these bedrooms in your listing to show off the size and beauty of your house.

2. Conduct an Inspection

A home inspection generally is completed after a seller accepts a buyer's offer to purchase his or her house. But when it comes to identifying your target buyer, you may want to conduct an inspection prior to listing your residence.

During a home inspection, a property expert will examine your residence and offer insights into any underlying issues. You then can prioritize home upgrades, and as such, make your home more appealing to potential buyers.

With a home inspection, you may be able to gain insights into your residence that could be difficult to obtain elsewhere. Thus, if you perform an inspection, you can find ways to improve your residence so you can make your house an attractive option to dozens of prospective buyers.

3. Consult with a Real Estate Agent

If you are unsure about how to target buyers, you may want to collaborate with a real estate agent. In fact, if you have a real estate agent at your side, you can receive expert home selling advice any time you need it.

A real estate agent understands the challenges commonly associated with selling a house and can help you address such issues. First, he or she will develop a personalized home selling strategy and help you showcase your residence to the right groups of buyers. He or she next will host home showings and open house events. And if you receive an offer to purchase your home, a real estate agent can recommend whether to accept, reject or counter this proposal.

Devote time and resources to learn about your target buyer – you will be glad you did. If you use the aforementioned tips, you can identify your target buyer and map out a successful house selling journey.

About the Author
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55+ Active Adult Community -Founders' Ridge

Set on a picturesque hill and centrally located in the desirable Westfield Section of Middletown, Founders’ Ridge is a New 55+ Condominium Community of up to 75 Ranch and Cape Style detached homes.  Named for the Founding Fathers and Mothers of Middletown, each model bears the name of one of our town’s founders – The Allen, The Martin, The Cornwell, and The Whitmore to name a few. 

Attractively priced from $319,900.00, our homes range from approximately 1200 Sq. Ft. to 2250 Sq. Ft.  Our models offer 2 – 4 bedrooms, attached 2 car garages, natural gas heat and AC, city water and sewer and all underground utilities.  Standard features include wood kitchens with granite tops, stainless steel appliances, tiled laundry and baths, hardwood in living areas, paver patios or decks, paved driveways and professional landscaping.
Founders’ Ridge offers a unique agreement with adjacent Ascentria Care’s Luther Ridge, private apartment living for residents age 62+.  Residents of our community have access to meeting and game rooms, and even dining opportunities (for a small fee) all of which are accessed via quiet, peaceful walking trials connecting both communities.

Centrally located on the Connecticut River, the City of Middletown boasts amenities for any lifestyle.  Residents may take advantage of The Institute for Lifelong Learning at Wesleyan University as well as various other university community activities.  The active Middlesex Historical Society offers additional programs such as museum exhibits, walking tours, and re-enactments among its many events.  Wadsworth Mansion offers a summer concert series and our river and parks offer a wonderful opportunity to explore the outdoors.  Also located in the downtown area is Middlesex Hospital, affiliated with the world-renowned Mayo Clinic, Middlesex offers quality medical care and world class technology.  

We would be remiss if we did not mention our thriving Main Street, famous for award winning cuisine at over 30 restaurant locations, and a Downtown Business District boasting over 40 shops for unique purchases and window shopping and a calendar full of events, performances and more.  Don’t forget about the newly opened RJ Julia & Wesleyan Bookstore alive with frequent happenings and book signings by famous authors.  Our community truly offers something for everyone!